New Release
Lessons from the
People Who Paid Me
(and the Ones Who Didn't)
A Field Guide to People Who Will Make or Break Your Brand
Regular Price: $29.99
$22.99 Save 23% Today
This book covers both.
New Release
Lessons from the
People Who Paid Me
(and the Ones Who Didn't)
A Field Guide to People Who Will Make or Break Your Brand
Regular Price: $29.99
$22.99 Save 23% Today
Order Here
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Instant Access (Kindle)
Order Here
Choose your preferred platform
Secure Purchase
Instant Access (Kindle)
"You don't burn out from the work—you burn out from the wrong people."
It starts subtly. A "quick call" that turns into hours. A project that keeps shifting. Delays that become patterns. Payments that take longer each time.
You adjust, you tolerate, you say yes—until your standards drop, your positioning blurs, and your business stops feeling like a business.
This book isn't about finding more clients. It's about understanding the ones you already said yes to—and why some of them cost you more than they paid.
After more than a decade behind the scenes of growing brands—including million-revenue companies still operating on Post-it notes—Ricka Raga exposes a truth most founders ignore:
This isn't a marketing problem. It's a people problem, a boundary problem, and a system problem.
What you'll uncover inside
Because your business isn't a
sandbox for someone else's creativity.
Because your business isn't a sandbox for someone else's creativity.
The Patterns of Chaos
Understand the root cause behind delays, endless revisions, and scope creep.
The Lingering Client
Why the wrong client stays longer than the right one—and how to cut the cord.
The 'Nice' Client Trap
How well-meaning clients quietly break your structure and drain your energy.
Strategic Emptiness
Why an empty calendar is sometimes the most powerful and strategic move you can make.
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